META + EMERGENCY

Get Old

While a part of the world does everything to stay young - recurring to the most advanced beauty products - there is one that struggles to succeed in aging: the millions of people who do not enjoy the Universal Healthcare effect. For them, wrinkles and facial imperfections are not something to hide, but a goal to be achieved.

We created the first "beauty” product made to highlight those signs and imperfections, showing the of the Universal Healthcare effect: to launch it we asked the oldest Italian influencer, proud of her age and to spead the voice about Emergency.