Hi, I’m Sara.

An Italian coeliac with a passion for pizza.

Born in Italy, I have always had a curious mind. Influenced by an artistic grandfather and a coder father, I developed a blend of rationality and creativity. This led me to the world of communications and design, where I graduated as an Industrial Product Designer. From there, I transitioned into advertising, finding my place as an Art Director: a role that combines a strategic mindset with a passion for human insights, driving all my creative efforts.

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My work experience

Brand Innovation Lab Amazon, Creative, London 2024-Present

Lead creative development across 5EU markets, delivering integrated campaigns for brands including VW, Audi, Apple TV, Activision and Telekom. Here, I own projects from early-stage ideation through to execution, aligning creative ambition with business objectives and platform innovation. Contributing with strategic thinking, I translated client challenges into cultural and creative solutions.

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Freelance, Creative & PM, London, 2023-2024

Led creative and project management across campaigns, including Nespresso at Hogarth, and developed brand positioning and communication strategies for social-first brands. During this time, I also managed end-to-end delivery for projects in innovation and tech, bridging creative and operational execution.

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KETCHUM, Mid Creative, London 2022-2023

Developed conceptual campaigns for brands including Samsung, Mastercard, Mars, and Girls Vs Cancer, while contributing to strategic and creative responses for new business. Brought creative thinking to PR-led campaigns, focusing on earned-first ideas with cultural relevance.

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DUDE, Art Director, London 2021- 2022

Led and developed 360° campaigns across entertainment, sport, and charity sectors. While there, I strengthened strategic thinking and integrated campaign development across multiple channels for brands including Trainline, Netflix, Campari, Puma x ManCity, and Emergency NGO.

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Freelancer, Art Director & Video editor, London 2020-2021

My career in the UK began alongside the pandemic, but it didn’t hold me back. I freelanced for Dude London and Edelman, leading pitches and crafting conceptual ideas for clients such as Finom Bank, Control, and Alipay. Driven by my passion for video editing, I created mood videos to bolster these pitches.

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VMLY&R, Intern. Art Director, Milan 2018-2019

My advertising journey began at VMLY&R, where my enthusiasm as a junior fuelled me into numerous social campaigns, pitches, and attended my first sets. I worked on projects for brands such as Elica, Guess, Costa Crociere, Intimissimi, and Garbusera.

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Ecco srl, stage Packaging designer, Turin 2017

My first step in communication was in packaging design, where I helped the team by providing graphic design services. The main clients were food and healthcare, like Ferrero, Beretta and Angelini.

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Education

Master in Creative direction, IED, Milan 2017-2018

While completing my bachelors degree, I undertook a masters in Creative Direction at IED in Milan. Here I studied both copywriting and art direction, focusing on my passion around insights and concepts more than executions. The teachings imprinted in me still drive me in the way I work today.

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Design and visual communication Degree, Politecnico, Turin 2014-2017

I attended three years of Design and Visual Communication, studying design for exhibitions, products and packaging. During those years my passion for communication grew, driving me into advertising.

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Languages I know:

I'm an Italian mother-tongue, then I try my best with English and French.