Hi, I’m Sara.

An Italian coeliac with a passion for pizza.

Born in Italy, I have always had a curious mind. Influenced by an artistic grandfather and a coder father, I developed a blend of rationality and creativity. This led me to the world of communications and design, where I graduated as an Industrial Product Designer. From there, I transitioned into advertising, finding my place as an Art Director: a role that combines a strategic mindset with a passion for human insights, driving all my creative efforts.

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My work experience

KETCHUM, Mid Creative, London 2022-2023

I entered the PR world to challenge myself, working with brands like Samsung, Mastercard, Mars Group, H&S Group, and Girls Vs Cancer to create conceptual ideas. I dedicated months to pitching to new brands and developing proactive work.

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DUDE, Art Director, London 2021- 2022

After freelancing, I joined Dude, an independent agency in London. At Dude, I strengthened my strategic mindset and hybrid skills of being creative, creating 360° campaigns for a diverse range of sectors, including entertainment, sports, and charity. The clients that fuelled my growth are Netflix, Campari, Trainline, Control, Puma x Man City, Emergency NGO, Kaspersky, C4D.

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Freelancer, Art Director & Video editor, London 2020-2021

My career in the UK began alongside the pandemic, but it didn’t hold me back. I freelanced for Dude London and Edelman, leading pitches and crafting conceptual ideas for clients such as Finom Bank, Control, and Alipay. Driven by my passion for video editing, I created mood videos to bolster these pitches.

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VMLY&R, Intern. Art Director, Milan 2018-2019

My advertising journey began at VMLY&R, where my enthusiasm as a junior fuelled me into numerous social campaigns, pitches, and attended my first sets. I worked on projects for brands such as Elica, Guess, Costa Crociere, Intimissimi, and Garbusera.

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Ecco srl, stage Packaging designer, Turin 2017

My first step in communication was in packaging design, where I helped the team by providing graphic design services. The main clients were food and healthcare, like Ferrero, Beretta and Angelini.

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Education

Master in Creative direction, IED, Milan 2017-2018

While completing my bachelors degree, I undertook a masters in Creative Direction at IED in Milan. Here I studied both copywriting and art direction, focusing on my passion around insights and concepts more than executions. The teachings imprinted in me still drive me in the way I work today.

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Design and visual communication Degree, Politecnico, Turin 2014-2017

I attended three years of Design and Visual Communication, studying design for exhibitions, products and packaging. During those years my passion for communication grew, driving me into advertising.

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Languages I know:

I'm an Italian mother-tongue, then I try my best with English and French.